Responsible Advertising

Responsible Advertising is intrinsically tied to Responsible Gaming. The Austrian Lotteries have already in the past oriented their marketing activities towards high ethical aspects.

In reference to the legal mandate, it is up to the Austrian Lotteries to satiate and promote the gambling market efficiently. The concessionaire therefore has the task to promote so called „gambling literacy“ which refers to developing the ability of individuals to controlled use of various forms of gambling and developing a suitable form to address the target group. This will be ensured through informative advertising: aim is to provide information and not to over stimulate the desire to play. The Austrian Lotteries concentrate on not obscuring facts but to advertise the benefits which can be promoted responsibly.

These sustainable values embedded in everyday business have been formulated with the assistance of experts on criteria for Responsible Advertising and a „Code of Conduct” was drawn up.